Radio - A True Medium of the Masses
THE MEDIUM OF THE FUTURE
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In the Indian scenario it was around the late 1980s early 1990s that TV and Cable TV as well as the internet has suddenly acquired a major growth leading to widespread belief that Radio's days were numbered and this convenient and effective mass medium was pushed to corner. The researcher intended to study in-depth whether this belief was true or not and has completed the study to finally conclude that Radio has managed to survive this onslaught and survive in a healthy manner. It was be found that Radio has accepted the challenge of the audio-visual medium in its stride and has undergone a ma...
In the Indian scenario it was around the late 1980s early 1990s that TV and Cable TV as well as the internet has suddenly acquired a major growth leading to widespread belief that Radio's days were numbered and this convenient and effective mass medium was pushed to corner. The researcher intended to study in-depth whether this belief was true or not and has completed the study to finally conclude that Radio has managed to survive this onslaught and survive in a healthy manner. It was be found that Radio has accepted the challenge of the audio-visual medium in its stride and has undergone a major facelift or makeover whatever ay one may call it and has remained firm on its own ground never receding even a bit from its position. In the process of study in the First chapter we have started with giving a brief background of Radio's growth and development as a whole since the early days till date, from being a simple instrument of communication to the evolution of becoming a mass media with a huge popularity across the globe. While doing this, we have also touched upon the extraordinary revolution in the mass media world.
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