Kate Bolton, Ian Brace

Broschiertes Buch

Questionnaire Design

How to Plan, Structure and Write Survey Material for Effective Market Research

Beschreibung

Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.

Autor

Kate Bolton, based in Surrey, UK, is a certified member of the MRS and has been its key industry trainer for questionnaire design for over 20 years as well as being an examiner for the MRS Advanced Certificate. She previously led the Foundations Research Skills Programmes at Kantar.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13872
• 5. Aufl.
• Seitenzahl: 368
• Erscheinungstermin: 3. Mai 2022
• Englisch
• Abmessung: 234mm x 156mm x 24mm
• Gewicht: 510g
• ISBN-13: 9781398604124
• ISBN-10: 1398604127
• Artikelnr.: 61958377

Rezensionen

"The difference between useful and useless data can often be traced back to the questionnaire. This book is a great resource, guiding you through the myriad of decisions that face the question writer." Debrah Harding, Managing Director, The Market Research Society