Gebundenes Buch

Quantitative Research Methods in Consumer Psychology

Contemporary and Data Driven Approaches

Herausgeber: Hackett, Paul

Beschreibung

This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

Autor

Paul M. W. Hackett's main area of research is in the theory and application of categorical ontologies. Paul has developed the qualitative or philosophical facet theory approach. He has almost 200 publications, including 10 books. Paul is a visiting professor of at the Universities of Suffolk and Gloucestershire, a visiting researcher in psychology at Cambridge University and teaches at Emerson College. .

Produktdetails

• Verlag: Routledge
• Seitenzahl: 440
• Erscheinungstermin: 11. Dezember 2018
• Englisch
• Abmessung: 235mm x 157mm x 28mm
• Gewicht: 784g
• ISBN-13: 9781138182691
• ISBN-10: 1138182699
• Artikelnr.: 56894756