Philip Hans Franses, Richard Paap

Gebundenes Buch

Quantitative Models in Marketing Research

Beschreibung

This book presents important and practically relevant quantitative models used for marketing research.

Autor

Philip Hans Franses is Professor of Applied Econometrics affiliated with the Econometric Institute and Professor of Marketing Research affiliated with the Department of Marketing and Organization, both at the Erasmus University Rotterdam. He holds a PhD (1991) from the same university. His research interests cover applied econometrics, time series analysis, empirical finance, marketing research and political science. He has published on these topics in international journals and in various books, including ''Time series models for business and economic forecasting'', and as co-author with Dick van Dijk of ''Nonlinear time series models in empirical finance'' (both with Cambridge University Press).

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 222
• Erscheinungstermin: 4. Januar 2013
• Englisch
• Abmessung: 250mm x 175mm x 17mm
• Gewicht: 570g
• ISBN-13: 9780521801669
• ISBN-10: 0521801664
• Artikelnr.: 21152302