Quality of Services at Events
A look at marketing
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In recent years, events have become an important tool and one of the best investments for organizations, as they are an efficient and entertaining means of communication between employees, partners, and customers, bringing more effective results. Aware of the gaps in the quality of event services, this work aims to show how marketing can help event professionals gain a deeper understanding of the gaps in the quality of event services and how they can help optimize event excellence on the world stage.
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