QUALITATIVE METHODOLOGIES AND DATA COLLECTION METHODS

QUALITATIVE METHODOLOGIES AND DATA COLLECTION METHODS

Versandkostenfrei!
Versandfertig in 1-2 Wochen
99,99 €
inkl. MwSt.
PAYBACK Punkte
50 °P sammeln!
Globalisation opens new frontiers of research that require advanced research methods. While quantitative methods are ideal in some situations, qualitative methods are more appropriate for responding to "how" questions in new contexts. They aim to understand and provide a holistic picture via interaction - a unique advantage over quantitative methods. This textbook for graduate students introduces qualitative research and covers major qualitative methodologies and data collection methods. The choice of methodologies in this book is based on their actual applicability in management research. Thi...