Qualitative Data Techniques In Social Sciences

Qualitative Data Techniques In Social Sciences

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Focus group discussions are an exploratory research tool, thus a structured group used to explore people's thoughts and feelings and obtain detailed information about a particular topic or issue. Focus group discussions lasts from one hour and a half to two hours, longer than this and the discussion loses momentum. If the discussion is well managed, it allows deep seated feelings on a subject to emerge naturally. A focus group discussion is an in-depth session in which a small number of people usually eight to twelve from the target population, under the guidance of a facilitator (moderator) d...