Isabelle Pipahl
Broschiertes Buch

Quacking Up a Storm of Business. Case Studies in Export Management

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Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Bingen, language: English, abstract: In the following elaboration we are introducing the role of culture in business. Culture is more than just language or religion. It is about communication, social structure, age, education and many more attitudes. Culture is distinguished from different characteristics and elements which are listed in chapter no. 2 "Culture". In that chapter you can also read about the different elements of culture like s...