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Public Relations Strategy
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- International case studies include: CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK
- Discusses how PR strategies have been shaped by globalization and the Internet
This challenging book discusses the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
- Discusses how PR strategies have been shaped by globalization and the Internet
This challenging book discusses the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.