Edward T. Vieira Jr., Yulong Li

Gebundenes Buch

Public Relations Planning

A Practical Guide for Strategic Communication

Beschreibung

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.

Autor

Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Management at Simmons University, U.S.A. Yulong Li is Associate Professor of Operations Management in the School of Management at Simmons University, U.S.A.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 686
• Erscheinungstermin: 10. Juni 2024
• Englisch
• Abmessung: 235mm x 157mm x 41mm
• Gewicht: 1128g
• ISBN-13: 9781032565811
• ISBN-10: 1032565810
• Artikelnr.: 70440236