Mark Hunter LaVigne, Colin Babiuk

Broschiertes Buch

Public Relations Planning, Research, and Measurement

Beschreibung

With contributions by Kim Blanchette and Colleen Killingsworth Introduction by Daniel Granger This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula; research and analysis; the setting of goals and objectives; identification of target audiences and key messages; development of strategies, tactics, timelines, and budgets; effective use of human resources in a campaign; and evaluation of a campaign's outcome. Case studies of real-life campaigns round out this invaluable guidebook.

Autor

Mark Hunter LaVigne, MA, APR FCPRS, knows both sides of the "media fence," having worked as a journalist and, since 1990, in a variety of roles in public relations. He is an award-winning, accredited member (APR) of the Canadian Public Relations Society (CPRS), a member of the College of Fellows, regularly speaks at conferences and workshops, and has taught at Ryerson University, Western University, Seneca at York, Centennial College and Humber College.

Produktdetails

• Verlag: Rock's Mills Press
• Seitenzahl: 66
• Erscheinungstermin: 25. Juli 2023
• Englisch
• Abmessung: 229mm x 152mm x 4mm
• Gewicht: 111g
• ISBN-13: 9781772442854
• ISBN-10: 1772442852
• Artikelnr.: 68058873