Gebundenes Buch

Public Relations in the Gulf Cooperation Council Countries

An Arab Perspective

Herausgeber: Almutairi, Talal; Kruckeberg, Dean

Beschreibung

This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.

Autor

Talal M. Almutairi is Assistant Professor at Saad Alabdulla Security Academy, Kuwait. Dean Kruckeberg is a professor in the department of communication studies at UNC Charlotte. He is former co-chair of the Commission on Public Relations Education and is a past member of PRSA's national board.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 164
• Erscheinungstermin: 9. April 2019
• Englisch
• Abmessung: 240mm x 161mm x 14mm
• Gewicht: 417g
• ISBN-13: 9781138479708
• ISBN-10: 1138479705
• Artikelnr.: 56362834