Scott M. Cutlip

Gebundenes Buch

Public Relations History

From the 17th to the 20th Century: The Antecedents

Beschreibung

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 318
• Erscheinungstermin: 1. Juli 1995
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 613g
• ISBN-13: 9780805817799
• ISBN-10: 0805817794
• Artikelnr.: 35654346

Rezensionen

"This book is the culmination of [Cutlip's] efforts, and it succeeds in its purpose of describing the strategies and tactics of opinion management utilized in the United States long before the growth of public relations as an occupation....The strength of the book lies in Cutlip's broad-ranging selection of topic areas. He covers not only such familiar territory as railroad advertising and circus publicity but also such unexplored areas as political campaigning."
The Journal of American History

"This book is the culmination of [Cutlip's] efforts, and it succeeds in its purpose of describing the strategies and tactics of opinion management utilized in the United States long before the growth of public relations as an occupation....The strength of the book lies in Cutlip's broad-ranging selection of topic areas. He covers not only such familiar territory as railroad advertising and circus publicity but also such unexplored areas as political campaigning."
The Journal of American History