Broschiertes Buch

Public Relations Campaigns

Beschreibung

Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.

Autor

Mark Sheehan is Senior Lecturer in Public Relations in the School of Communication & Creative Arts (SCCA) at Deakin University, Australia. He was the founding Postgraduate Course Director of the Master of Arts (Professional Communication) and Associate Head of School - Regional and Development. Since 2006 he has edited the Asia Pacific Public Relations Journal and has published widely on public relations in Australia, lobbying, crisis management and risk communication. Professor Robina Xavier is Executive Dean of the QUT Business School and has more than twenty years' experience in public relations practice and education. After starting her career with the federal government in Canberra, Robina moved to consulting, working primarily in the areas of investor relations and issues management. Prior to joining QUT, she managed the Corporate and Finance Division for Turnbull Fox Phillips in Queensland.

Produktdetails

• Verlag: Oxford University Press
• 2nd Revised edition
• Seitenzahl: 288
• Erscheinungstermin: 24. April 2015
• Englisch
• Abmessung: 170mm x 244mm x 15mm
• Gewicht: 454g
• ISBN-13: 9780195578621
• ISBN-10: 0195578627
• Artikelnr.: 54546919