Gebundenes Buch

Public Relations and the Rise of AI

Beschreibung

This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication.

Autor

Regina Luttrell is a senior associate dean and associate professor of public relations at S.I. Newhouse School of Public Communications at Syracuse University, USA. Adrienne A. Wallace is an associate professor of advertising and public relations in the School of Communications at Grand Valley State University, USA.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 300
• Erscheinungstermin: 19. Februar 2025
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 588g
• ISBN-13: 9781032671475
• ISBN-10: 1032671475
• Artikelnr.: 71847912