Gebundenes Buch

Public Communication of Research Universities

'Arms Race' for Visibility or Science Substance?

Herausgegeben: Entradas, Marta; Bauer, Martin W.
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This book analyses communication of university research institutes, with a focus on science communication. Advancing the 'decentralisation hypothesis', it asserts that communication structures are increasingly built also at 'subordinate unit' levels of research universities.The book presents a cross-country systematic comparison of institutes' communication activities showing ongoing transformations in their communication capabilities and practices. It considers a potential 'arms race' in activities, professionalisation, motivations, and evaluation. Based on empirical evidence from an internat...