Psychology of Sustainability
Marcel Hunecke
Gebundenes Buch

Psychology of Sustainability

From Sustainability Marketing to Social-Ecological Transformation

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This book analyzes key findings and developments of psychology for sustainable development. The starting point is a discussion of the established literature of environmental psychology in regards to which factors influence environment-related behavior. Afterwards, the author discusses strategies and interventions that can promote sustainable behavior. It is very important that in order to increase the effectiveness of environmental psychological interventions, these must be first contextualized socially. Furthermore, interventions that aim to bring about a socio-ecological transformation shoul...