Psychographic Concepts & Tourism Marketing

Psychographic Concepts & Tourism Marketing

Tourist Behavior and causal relationship

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The core idea of this book is based on causal relationship among psychographic constructs. It is not only useful to find out tourist behavior but also to discover new features or approaches to retain tourists. Since understanding customers is very precise and sensitive issue; psychographic constructs can determine to explain tourist behavior based on different situations of lifestyles, personality and other latent variables which are involved to tourists' motivations. Perceptions, expectations, and motivations have been played important roles in decision making as well as they are intervening ...