John Tyler

Broschiertes Buch

Psychodynamics

Beyond Demographics and Psychographics A whole new way of understanding people

Beschreibung

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

Autor

John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.

Produktdetails

• Verlag: KBPublishing
• Seitenzahl: 172
• Erscheinungstermin: 13. Juli 2015
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 259g
• ISBN-13: 9781938015243
• ISBN-10: 193801524X
• Artikelnr.: 45733970