Programma razwitiq Event marketinga kak preimuschestwo btl-agenstwa
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V dannoj monografii rassmatrivajutsya teoreticheskie i metodicheskie osnovy razrabotki programmy Event marketinga, kak konkurentnogo preimushhestva; rassmatrivajutsya jetapy razrabotki programmy Event marketinga. Predlagaetsya metodika issledovaniya vozmozhnostej razvitiya Event marketinga. Analiziruetsya marketingovaya sreda BTL- agentstva "Promo Centr" i osobennosti ego ispol'zovaniya agentstvom. Issleduetsya predpochteniya potrebitelej uslug Event marketinga. Predlagajutsya puti razvitiya Event marketinga na predpriyatii. Razrabotana programma razvitiya Event marketinga i ocenena ejo jeffek...
V dannoj monografii rassmatrivajutsya teoreticheskie i metodicheskie osnovy razrabotki programmy Event marketinga, kak konkurentnogo preimushhestva; rassmatrivajutsya jetapy razrabotki programmy Event marketinga. Predlagaetsya metodika issledovaniya vozmozhnostej razvitiya Event marketinga. Analiziruetsya marketingovaya sreda BTL- agentstva "Promo Centr" i osobennosti ego ispol'zovaniya agentstvom. Issleduetsya predpochteniya potrebitelej uslug Event marketinga. Predlagajutsya puti razvitiya Event marketinga na predpriyatii. Razrabotana programma razvitiya Event marketinga i ocenena ejo jeffektivnost'. Monografiya proekt soderzhit 9 tablic, 38 risunkov i 60 istochnikov literatury.
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