Products That Flow: Circular Business Models and Design Strategies for Fast-Moving Consumer Goods
Circular Business Models and Design Strategies for Fast-Moving Consumer Goods
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A large part of our current linear economyconsists of fast-moving consumer goods. After ashort usage period the product becomes waste,which ends up in a waste treatment plant forrecycling or incineration or, unfortunately, leaksinto the environment on landfills or as plasticsoup.Should we stop consuming these products?Can we live without packaging, consumablesand fashion? We could do without them, butsometimes we do need packaging to protect aproduct and to prevent food waste.In order to stop producing more waste we needto rethink our approach to those consumables.We need a more circular appro...
A large part of our current linear economyconsists of fast-moving consumer goods. After ashort usage period the product becomes waste,which ends up in a waste treatment plant forrecycling or incineration or, unfortunately, leaksinto the environment on landfills or as plasticsoup.Should we stop consuming these products?Can we live without packaging, consumablesand fashion? We could do without them, butsometimes we do need packaging to protect aproduct and to prevent food waste.In order to stop producing more waste we needto rethink our approach to those consumables.We need a more circular approach, starting atthe beginning of production and consumption:the design. Through circular business modelsand design strategies Products that Flowdemonstrates how end-of-life products canbecome a resource for new ones instead ofbecoming waste. The book describes circularbusiness models and design strategies toinspire designers, marketeers and businessdevelopers.
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