Kemi Ogunyemi, Vanessa Burgal

Gebundenes Buch

Products for Conscious Consumers

Beschreibung

Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.

Autor

Kemi Ogunyemi, Associate Professor, holds a degree in Law from the University of Ibadan, an LLM from University of Strathclyde, and MBA and PhD degrees from Pan-Atlantic University. She teaches business ethics, managerial anthropology, self-leadership, and sustainability at Lagos Business School. She is also the director of Christopher Kolade Centre for Research in Leadership and Ethics. Vanessa Burgal is a Faculty from the Marketing department at Lagos Business School, Pan-Atlantic University, Nigeria. She earned her bachelor's degree and MBA from ESADE Business School in Barcelona, Spain. She also has the CEMS Master from HEC Business School in Paris, France. Prior to her academic career, she worked in Global Marketing positions for Heineken International, Coca-Cola and Mars, among others. She is specialised in consumer-packaged goods brand management, market research and category management.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 264
• Erscheinungstermin: 6. Juli 2022
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 538g
• ISBN-13: 9781802628388
• ISBN-10: 180262838X
• Artikelnr.: 63401633