Product quality management affecting customer loyalty
Tariqual Islam Sajeeb
Broschiertes Buch

Product quality management affecting customer loyalty

A case study on Amazon

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The purpose of this study is to make the assessment of the impact of the product quality management affecting customer loyalty in high and low touch products. Research objectives are focussed to explain the existing product quality management of the Amazon and to examine the impact of product quality management affecting customer loyalty in high and low touch products. Another research objective is to determine the impact of the product quality management of the Amazon on the satisfaction of the customer and in the overall success of the organization. The methodology of this research is mixed ...