Product Development Practices that Matter
Transform Market Opportunities and Technological Innovations into Successful Products
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Product Development consists of activities totransform a market opportunity and technologicalinnovation into successful products. Several waves ofimprovements in technological innovation and prod uctdevelopment have already substantially enhancedcompanies ability to deliver differentiated productsto markets faster, more efficiently, and with higherquality. However, the degree of success achieved hasvaried greatly between companies and even among unitswithin individual companies. Determining importantprocesses in the product development and theirrelationships with organizational and projectperf...
Product Development consists of activities totransform a market opportunity and technologicalinnovation into successful products. Several waves ofimprovements in technological innovation and prod uctdevelopment have already substantially enhancedcompanies ability to deliver differentiated productsto markets faster, more efficiently, and with higherquality. However, the degree of success achieved hasvaried greatly between companies and even among unitswithin individual companies. Determining importantprocesses in the product development and theirrelationships with organizational and projectperformances are crucial to sustainable success inproduct development. Studying these relationshipswould give us insights into the product developmentdynamics. The objectives of this book are todetermine important product development processes andtheir relationship with each other and organizationalcapabilities.
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