Privacy Enhancing Technologies
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High Quality Content by WIKIPEDIA articles! Privacy enhancing technologies (PET) is a general term for a set of computer tools, applications and mechanisms which - when integrated in online services or applications, or when used in conjunction with such services or applications - allow online users to protect the privacy of their personally identifiable information (PII) provided to and handled by such services or applications. Companies will usually only invest in technologies enhancing the privacy of their customers if they see a financial benefit, i.e. if they anticipate a positive business...
High Quality Content by WIKIPEDIA articles! Privacy enhancing technologies (PET) is a general term for a set of computer tools, applications and mechanisms which - when integrated in online services or applications, or when used in conjunction with such services or applications - allow online users to protect the privacy of their personally identifiable information (PII) provided to and handled by such services or applications. Companies will usually only invest in technologies enhancing the privacy of their customers if they see a financial benefit, i.e. if they anticipate a positive business case. (The other main reason being to comply with legal requirements (which could be considered as coming down to a 'financial benefit' as well; the benefit of avoiding a fine for non-compliance with the law.)) The anticipated financial benefit is the anticipated increase of income due to privacy enhancing technologies, minus the anticipated increased cost of implementing and running privacy enhanced technologies in their infrastructure. This anticipated comparison is usually done over a couple of years, whereby the income and cost of every year is cumulated.
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