Rosemary Varley, Mohammed Rafiq

Broschiertes Buch

Principles of Retailing

Beschreibung

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Autor

Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator.

Produktdetails

• Verlag: Bloomsbury 3PL / Macmillan Education
• Seitenzahl: 356
• Erscheinungstermin: 22. Mai 2014
• Englisch
• Abmessung: 246mm x 189mm x 19mm
• Gewicht: 689g
• ISBN-13: 9780230216983
• ISBN-10: 0230216986
• Artikelnr.: 40477848