Principles of International Marketing
Julia Spencer
Broschiertes Buch

Principles of International Marketing

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This book is in the Principles of Export Guidebook series published in association with the Institute of Export. Each book covers a core area in the Institute's internationally renowned membership qualification. Based on the "International Marketing (Export Distribution)" module of the syllabus of the Institute of Export, this new book provides an excellent introduction to the issues involved in international marketing. The main focus of the book is the setting up of overseas distribution channels and the related issues that this raises. This gives comprehensive coverage of key topics such as:...