Principles of Business, Marketing, and Finance

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Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax la...

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Robert (Bob) Dansby is an instructor of accounting, business, and personal finance at Chattahoochee Valley Community College in Alabama. In addition, Bob is a private investor and a small business, tax, and personal finance consultant. He is the author of numerous textbooks and workbooks in the areas of accounting, cost accounting, managerial accounting, business math, and personal finance. He has also written several articles for professional journals, served a five-year term as editor of the Georgia Business Education Association Journal, and has given more than 30 presentations at national and regional business education and accounting conferences. Bob holds a PhD in business education from Southern Illinois University at Carbondale. Chris M. Gassen is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam. Brenda Clark was a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She served as the Professional Development Manager for MBA Research and Curriculum Center and was the co-author of Marketing Dynamics and Entrepreneurship. Brenda's marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department's school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.