Eshetu Tefera Bekele

Broschiertes Buch

Principle of Marketing -Undergraduate Guide Book

Essential Concepts and Strategies for Understanding, Analyzing, and Applying Modern Marketing Principles

Beschreibung

Unlock the world of marketing with Principles of Marketing - Undergraduate Guide Book. Covering 12 chapters, this guide takes students through marketing concepts, consumer behavior, research, branding, pricing, distribution, promotion, digital strategies, and ethical considerations. Written for clarity and practical application, it empowers undergraduate learners to understand markets, anticipate trends, and create impactful strategies that connect with consumers in today's dynamic business environment.

Autor

Dr. Eshetu Tefera Bekele, Assistant Professor at Tongmyong University, South Korea, combines over a decade of teaching and research experience in Marketing, Economics, and Management to inspire undergraduate and postgraduate students to excel in their studies and careers.

Produktdetails

• Verlag: Lap Lambert Academic Publishing
• Seitenzahl: 60
• Erscheinungstermin: 27. Oktober 2025
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 107g
• ISBN-13: 9786209112744
• ISBN-10: 6209112749
• Artikelnr.: 75885905