Pricing Perspectives
Florian Siems
Gebundenes Buch

Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Herausgegeben: Rothenberger, Sandra; Siems, Florian
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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.