Robert L. Phillips

Gebundenes Buch

Pricing and Revenue Optimization

Second Edition

Beschreibung

"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies"--

Autor

Robert L. Phillips is Director of Pricing Science at Amazon. He was previously Director of Marketplace Optimization Data Science at Uber Technologies, Professor of Professional Practice at Columbia Business School, Founder and Chief Science Officer at Nomis Solutions, and CEO of Talus Solutions. He is the author of Pricing Credit Products (Stanford, 2018) and the co-editor of The Oxford Handbook of Pricing Management (2014).

Produktdetails

• Verlag: Stanford University Press
• Second Edition
• Seitenzahl: 472
• Erscheinungstermin: 18. Mai 2021
• Englisch
• Abmessung: 264mm x 190mm x 35mm
• Gewicht: 1086g
• ISBN-13: 9781503610002
• ISBN-10: 1503610004
• Artikelnr.: 59412333