Preparing Your Capital Campaign
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Proper preparation is critical to the success of any capital campaign. In this hands-on workbook, fundraising expert Marilyn Bancel shows you how to prepare your organization to embark on a successful capital campaign, detailing each step that must be taken before the launch. Preparing Your Capital Campaign--part of the Excellence in Fund Raising Workbook Series--breaks down the preparation stage into practical, manageable parts, outlining in straightforward language such essentials as creating a campaign timetable, setting up the campaign committee, determining a campaign goal, and getting th...
Proper preparation is critical to the success of any capital campaign. In this hands-on workbook, fundraising expert Marilyn Bancel shows you how to prepare your organization to embark on a successful capital campaign, detailing each step that must be taken before the launch. Preparing Your Capital Campaign--part of the Excellence in Fund Raising Workbook Series--breaks down the preparation stage into practical, manageable parts, outlining in straightforward language such essentials as creating a campaign timetable, setting up the campaign committee, determining a campaign goal, and getting the whole organization ready for a fundraising drive. Packed with useful resources, this nuts and bolts workbook includes a campaign skills checklist, strategies for estimating fundraising costs, a sample campaign budget, and a list of Web sites tailored to the specific needs of fundraisers. If you are brand-new to fundraising, the book offers a concise introductory chapter that lays out the basics and answers the key questions about capital campaigns. More experienced fund raisers will benefit from a wealth of reminders for avoiding common mistakes and a framework for staying focused on the factors that are most important for success.
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