Hannah Christina Glock
Broschiertes Buch

Preparing Western Managers for Business in Japan. An Analysis of the Japanese Culture

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Bachelor Thesis from the year 2014 in the subject Communications - Intercultural Communication, grade: 1,0, University of Applied Sciences Dortmund (Wirtschaft), language: English, abstract: This thesis deals with the adequate preparation when planning business endeavours with Japanese Companies. As Japan is the second largest market in Asia and one of the strongest markets worldwide, it is an important trading partner for Western countries. Many companies, when attempting to move into the Japanese market, run into difficulties that derive from wrong expectations and misunderstandings. These d...