Predictive Intelligence for Data-Driven Managers
Uwe Seebacher
Gebundenes Buch

Predictive Intelligence for Data-Driven Managers

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

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This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the...