Precision Marketing

Precision Marketing

The New Rules for Attracting, Retaining and Leveraging Profitable Customers

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Today, the pressure to demonstrate "Marketing ROI has never been greater, and many companies are taking a more "scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customersspecific wants and needs. This process is called "precision marketing. Based on extensive research and their own experience working with some of the worlds largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Bre...