Praxishandbuch Public Relations
Mehr Erfolg für Kommunkationsexperten
Hrsg. v. Jörg Forthmann
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Zwölf Autoren aus Journalismus und PR-Praxis bieten einen optimalen Einstieg in das Thema. Sie informieren über alle relevanten Themen der Public-Relations-Arbeit wie Grundlagen, Konzeption, Aufgabenstellungen und Umsetzung.
Professional PR work is becoming increasingly important in practice. Nowadays it is a very important part of almost every sector of business and public life - and internally needs to prove itself economically.
Here, eleven authors from journalism and PR provide an optimal introduction to the topic. They provide information on all relevant aspects of public relations such as journalists expectations, gaining subject leadership, creating excellent visibility in the media, successful PR in practice as well as implementation. The contributions include more than 50 examples taken from practice.
A clearly structured and useful guide for both PR newcomers and professionals wanting to further develop their work.
Here, eleven authors from journalism and PR provide an optimal introduction to the topic. They provide information on all relevant aspects of public relations such as journalists expectations, gaining subject leadership, creating excellent visibility in the media, successful PR in practice as well as implementation. The contributions include more than 50 examples taken from practice.
A clearly structured and useful guide for both PR newcomers and professionals wanting to further develop their work.