Makhliyo Sherkulova

Broschiertes Buch

PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS

PRAGMATIC AND SEMANTIC FEATURES OF ADVERTISING SLOGANS IN ENGLISH AND UZBEK

Beschreibung

This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.

Autor

As a PhD candidate at UzSWLU, Makhliyo Sherkulova studies advertising slogans. Her work explores how carefully crafted language shapes perceptions and influences behavior, bridging marketing strategy and linguistic theory. As a young scientist balancing academic pursuits with raising two children, she brings unique perspectives to her research.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 92
• Erscheinungstermin: 10. April 2025
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 155g
• ISBN-13: 9786208441685
• ISBN-10: 6208441684
• Artikelnr.: 74277397