PR in a Week
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Brilliant PR just got easier You are just seven steps away from mastering the basics of Public Relations. Imagine being able to maximize media exposure and influence opinions with your message. Now you can. PR In A Week is a simple and straightforward guide to effective communications, giving you everything you really need to know in just seven short chapters. It identifies the key steps towards getting your PR right, from changing public perceptions, promoting your company's products and services and building relationships with journalists to using social media to generate 'buzz', writing pre...
Brilliant PR just got easier You are just seven steps away from mastering the basics of Public Relations. Imagine being able to maximize media exposure and influence opinions with your message. Now you can. PR In A Week is a simple and straightforward guide to effective communications, giving you everything you really need to know in just seven short chapters. It identifies the key steps towards getting your PR right, from changing public perceptions, promoting your company's products and services and building relationships with journalists to using social media to generate 'buzz', writing press releases that get noticed and handling marketing communications. You'll also find exercises to help you put it all into action. The fastest way to better PR Whether you choose to read it in a week or in a single sitting, PR In A Week is your fastest route to success: - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR Learn in a week, remember for a lifetime
