Mike Sergeant

Broschiertes Buch

PR for Humans

How business leaders tell powerful stories

Beschreibung

Discover the essential principles of leadership communication. In PR for Humans, Mike Sergeant shows CEOs, partners and business leaders how to use these principles. He challenges the global PR industry to move beyond spreadsheets and 'strategies' and embrace more powerful human storytelling.

Autor

Mike Sergeant is an international communications coach and PR adviser to CEOs and business leaders. Through his company www.sergeantleaders.com he delivers media training, public speaking coaching and reputation advice. Mike began his career at CNN in 1996 before moving to Reuters, Sky News and the BBC - where he spent 13 years as a TV and radio correspondent covering business, politics and the Middle East. He lives in North London with his wife and two sons.

Produktdetails

• Verlag: Practical Inspiration Publishing
• Seitenzahl: 194
• Erscheinungstermin: 18. April 2019
• Englisch
• Abmessung: 216mm x 140mm x 11mm
• Gewicht: 252g
• ISBN-13: 9781788600552
• ISBN-10: 178860055X
• Artikelnr.: 54399426