Rik Riezebos (the Netherl European Institute for Brand Management, Jaap van der Grinten (the Netherlands InHolland University)

Broschiertes Buch

Positioning the Brand

An Inside-Out Approach

Beschreibung

This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Autor

Rik Riezebos is the Managing Director of EURIB/European Institute for Brand Management, the Netherlands, and is the Managing Consultant of Brand Capital, the Netherlands. Jaap van der Grinten is Lecturer and Research Fellow at Inholland University, the Netherlands.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 210
• Erscheinungstermin: 23. November 2011
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 264g
• ISBN-13: 9780415665193
• ISBN-10: 0415665191
• Artikelnr.: 32301461