Anna Lena Bischoff
Broschiertes Buch

Porters Five Forces. Innovation through Business, Engineering and Design

How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective?

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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Linnaeus University, course: Innovation through Business, Engineering and Design, language: English, abstract: This report will critically analyse the design concepts for the case company by competiveness and customer expectations. Finally it will be critically reflected up on the case company's current situation and opportunities for the future. How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspectiv...