Sichen Xia

Broschiertes Buch

Popularizing Science in the Digital Era

A Multimodal Genre Perspective on TED Talk Videos

Beschreibung

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

Autor

Dr. Sichen Xia is Lecturer at the School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen. Her research interests include English for Specific Purposes, genre analysis, multimodality, scientific popularization, and digital literacy.

Produktdetails

• Routledge Studies in Multimodality
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 168
• Erscheinungstermin: 28. November 2024
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 252g
• ISBN-13: 9781032263656
• ISBN-10: 1032263652
• Artikelnr.: 71912265