Poof! Plant Profits in Peril
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Patents, trademarks, marketing and branding are traditionally some of the least exciting subjects for horticulturists. Marred with a dismaying array of ambiguous terms and what seems like a never-ending slew of exceptions to every "rule," many business owners risk losing a fortune by electing to ignore these important areas of their businesses. Poof! Plant Profits in Peril is a refreshing, easy-to-read, patent, trademark and branding storybook that teaches horticulturists to maximally profit from their protected plant assets by successfully negotiating some of the most common pitfalls of the c...
Patents, trademarks, marketing and branding are traditionally some of the least exciting subjects for horticulturists. Marred with a dismaying array of ambiguous terms and what seems like a never-ending slew of exceptions to every "rule," many business owners risk losing a fortune by electing to ignore these important areas of their businesses. Poof! Plant Profits in Peril is a refreshing, easy-to-read, patent, trademark and branding storybook that teaches horticulturists to maximally profit from their protected plant assets by successfully negotiating some of the most common pitfalls of the complex, intellectual property world.
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