Broschiertes Buch

Political marketing

A comparative perspective

Herausgeber: Lilleker, Darren; Lees-Marshment, Jennifer

Beschreibung

The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .

Autor

Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing and Management at Keele University. Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre for Public Communication Research

Produktdetails

• Verlag: Manchester University Press
• Seitenzahl: 250
• Erscheinungstermin: 1. August 2005
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 380g
• ISBN-13: 9780719068713
• ISBN-10: 0719068711
• Artikelnr.: 21452498