Political communication via social media in rural areas
Patrick Gerald Hafner
Broschiertes Buch

Political communication via social media in rural areas

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With this work, the author has obtained the academic degree "Master of Arts in Political Management". The thesis describes political communication with social media. It specifically addresses the experiences of the SPÖ Burgenland party, which recently decided to call in an agency for advice in this field. First, therefore, the paper explains the Austrian province of Burgenland and the SPÖ Burgenland. Then the term social media is defined in more detail. In the theoretical part, comprehensive communication models as well as basic features of communication strategies and communication policy a...