Political Communication and Digital Advocacy
Broschiertes Buch

Political Communication and Digital Advocacy

Strategies and Implications

Herausgegeben: McKinney, Mitchell S.; Stuckey, Mary; Allen Hendricks, John; Schill, Dan
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The 2020 United States presidential election was a pivotal moment, marked by a global pandemic, economic turmoil, and civil unrest. Amid these challenges, citizen engagement surged, driving record media ratings and the highest voter turnout since 1900. This book examines how these events reshaped political communication and the impact of social and cultural divides on the electoral process. Through an analysis of digital and social media's role in political discourse, the book explores how platforms like X/Twitter, Facebook, and TikTok altered civic engagement, influencing voter behavior and p...