A G Lafley, Roger L Martin

Gebundenes Buch

Playing to Win, Expanded with Bonus HBR Articles

How Strategy Really Works

Beschreibung

A Wall Street Journal and Washington Post bestseller. A playbook for creating your company's winning strategy. Now also includes two HBR articles by the authors. Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. In this contemporary business classic, now with a foreword from former Harvard Business Review editor-in-chief Adi Ignatius and new articles providing fresh insights, two of today's most respected business thinkers explain what strategy is for, how to think about it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. The result is a playbook for winning. At its core is a set of five integrated and essential strategic choices: * What is our winning aspiration? * Where will we play? * How will we win? * What capabilities must we have in place to win? * What management systems are required to support our choices? The authors tell rich stories of iconic P&G brands such as Olay, Bounty, Gillette, and more, to clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning.

Autor

A.G. Lafley is the former Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. Under his leadership, P&G's sales doubled, its profits quadrupled, and its market value increased by more than $100 billion dollars. Today, he consults on business and innovation strategy, advises on CEO succession and executive leadership development, and coaches experienced, new, and potential CEOs. Roger L. Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998 to 2013. In 2017, he was named the world's number-one management thinker by Thinkers50. He is the author of many books and is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP and Verizon. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.

Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 288
• Erscheinungstermin: 30. September 2025
• Englisch
• ISBN-13: 9798892792288
• Artikelnr.: 73790269