Place to Space: Migrating to Ebusiness Models
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Provides a framework for analyzing, choosing, and implementing e-business enterprises. This book describes eight atomic business models. It introduces the e-business model schematic and shows how leaders can assess their business models, identify the models that suit them, and combine those models to create value propositions for customers.
Place to Space is the essential e-business playbook that will give leaders the insight and confidence they need to operate successfully in both place and space. The book explains how traditional companies can adapt their bricks-and-mortar legacies to complement and bolster their online ventures. Based on extensive research into dozens of e-business initiatives, this book provides the first systematic, practical analysis of eight viable e-business models; an adaptable hybrid model for competing against online pure plays; and revolutionary schematic tools for analyzing current business models and evaluating promising new web initiatives. Through illuminating case studies of Lonely Planet, General Electric, CDNow, Reuters, and others, the authors show how each model works in practice--from how it makes money to the core competencies and critical factors required to implement it.
