Gary Warnaby

Gebundenes Buch

Place Marketing and Temporality

Beschreibung

The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the â characterâ of the populace) - is appropriated, in order to â sellâ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.

Autor

Gary Warnaby is Professor of Retailing and Marketing, based in the Department of Marketing, International Business & Tourism and the Institute of Place Management at the Manchester Metropolitan University.

Produktdetails

• Routledge Focus on Business and Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 96
• Erscheinungstermin: 26. Juni 2024
• Englisch
• Abmessung: 222mm x 145mm x 9mm
• Gewicht: 236g
• ISBN-13: 9781032689784
• ISBN-10: 1032689781
• Artikelnr.: 70350245