Gebundenes Buch

Place Branding

Connecting Tourist Experiences to Places

Herausgeber: Foroudi, Pantea; Dennis, Charles; Mauri, Chiara

Beschreibung

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Autor

Pantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK. Chiara Mauri is Professor of Business Economics at LIUC - Universit¿ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universit¿ Bocconi, Milan, Italy. T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 356
• Erscheinungstermin: 5. Dezember 2019
• Englisch
• Abmessung: 240mm x 161mm x 24mm
• Gewicht: 699g
• ISBN-13: 9781472455925
• ISBN-10: 1472455924
• Artikelnr.: 58410297